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How to Use the Weather to Target Your Local Media Campaign
Take full advantage of digital media’s ability to set specific “triggers,” such as weather to target your local media campaign. As we have discussed in previous articles, you can utilize digital media...
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How Market Differences Affect Your Local Media Campaign
If you are a retailer with multiple locations across multiple markets, you may need to do some market research before finalizing your local media plans. You might think that because two markets are...
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How to Define the Target Audience For Your Local Media Campaign
Deciding who your target audience will be is one of the most important decisions you’ll need to make before you begin planning or placing your local media campaign. Defining your target audience allows...
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4 Mobile Stats You Need to Know for Your Local Media Campaign
Mobile devices are playing an increasingly larger role in the way consumers are making purchase decisions. New statistics are being released daily showing how consumers are using their mobile devices...
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Adding Newspaper to Your Local Media Mix Can Help Reach Younger Adults
According to a recent study, 6 in 10 Adults 18-24 access content from newspaper media each week. Newspaper was once considered a reach medium similar to television and outdoor, used as a way to get...
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3 Reasons to Incorporate a Charity in Your Local Media Campaign
Incorporating a charity into your local media plans is a great way to build a good image within your community and can also drive traffic to your store, while supporting a good cause. It is best to...
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3 Considerations When Using Bus Advertising in Your Local Media Mix
Depending on your local media campaign objectives and creative message, bus advertising may be a good fit for your media mix. Transit is a broad category that can include various forms of...
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4 Ways to Incorporate Social Media into Your Local Media Campaign
Use your local media campaign to create more brand ambassadors on social media as well as increase sales. As we discussed in a previous article, consumers respond to social media prompts included in...
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Consumers Respond to Social Media Prompts in Local Media Tactics
A recent study shows consumers interact with brands on social media when exposed to prompts in traditional tactics. Consumers are multi-tasking more than ever before, making a mix of local media and a...
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3 Ways to Reach the Hispanic Market with Your Local Media Campaign
Reaching the Hispanic audience with your local media campaign can seem overwhelming, but properly doing so can create a new and loyal customer base. While we’re told and often acknowledge the Hispanic...
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4 Reasons to Add Digital Video to Your Local Media Campaign
Consumers continue to increase the time spent streaming online video, which represents a huge local media opportunity to increase campaign effectiveness. The amount of time consumers are spending in...
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2 Ways to Protect your Local Media Endorsement
Just as important as choosing the right endorser or spokesperson is knowing how to protect and maximize that investment, and in some cases minimize the damage your endorser may have created. In a...
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6 Tips for Selecting Primetime TV Shows for Your Local Media Campaign
Developing a strong primetime TV schedule is an important part of your local media campaign to enhance your brand’s image and reach your target audience. Every summer the networks release their...
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3 Ways Generational Differences Can Impact Your Local Media Campaign
Millennials and Baby Boomers represent two very influential generational groups that are vastly different in the way they process information and local media messages. In a previous article, I...
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6 Online Targeting Options to Maximize Your Local Media ROI
Going beyond the traditional age and gender demographic to target your online campaign will increase your results and local media ROI. There are several levels of targeting available for an online...
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How Digital Coupons Can Fit Into Your Local Media Campaign
While a great many retailers continue to have success with print coupons, digital coupon usage is continuing to increase and should not be ignored when planning your local media campaign. According to...
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How to Make Real-Time Adjustments to Your Local Media Buy
Establishing a plan of action before your local media buy airs, allows for changes and flexibility that will keep your investment working for you in a real-time capacity. In a recent article, I...
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3 Ways to Properly Assess Local Media Promotional Opportunities
A great promotion should truly enhance your local advertising campaign and offer an additional, noteworthy component to your local media mix. Any good or aggressive sales person will approach you with...
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3 Reasons to Include Cinema Advertising in Your Local Media Mix
Cinema advertising might by just the ticket to your reach younger Early Adopters with your local media mix. In today’s technology-saturated culture of smartphones, DVRs, AmazonPrime and Hulu, the...
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How to Select Effective TRP Levels for Your Next Local Media Campaign
Follow these guidelines to ensure your local media schedule will meet your campaign goals and effectively reach your target audience. Before we get into how many TRPs to buy, let’s first define a...
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