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3 Ways to Improve the Value of Your Local Media Added Value Schedules
While most local advertisers are aware that they should request “added value” from all their media partners, implementing this requirement effectively is often a rarity or afterthought. Securing...
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3 Ways to Tailor Your Local Media Plan to Speak to Millennials
Are Millennials really that different? Ways to gear your local media plan to reach the “connected” generation. With “Millennials” or “Generation Y” representing 80 million potential consumers,...
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7 Local Media Tactics to Consider for a B2B Campaign
Finding the right mix of local media tactics for a B2B product can seem a little challenging, but there are several highly targeted ways to reach your niche audience. If you are advertising a product...
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2 Reasons to Consider Digital Media for a Local Media Branding Message
Historically, local media advertisers have avoided online tactics for their branding message, but research shows higher engagement helps the brand resonate with consumers. Many marketers have...
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How to Find the Right Trade Publication for Your Local Media Campaign
Trade publications can be an important component of a local media B2B campaign and evaluating a few key pieces of information can help you select the most appropriate vehicles for your message....
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6 Ways Adjust Your Local Media Plan When You Have New Competition
Take a strategic approach to any local media adjustments when faced with new competition. Your business is sailing along. Your sales are good and your customers know who you are and why they shop with...
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How Increased Digital Media Usage Can Impact your Local Media Campaign
Consumers are continuing to increase their time spent with digital media, but how does this research impact your local media campaign and should you incorporate it into your media plans? For the first...
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3 Tips to Help Plan Your Next Hispanic Local Media Campaign
It’s important to understand the Hispanic demographic and their local media preferences prior to creating your next campaign. A recent Nielsen report highlighted the tremendous economic impact of...
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3 Ways to Properly Assess Local Media Promotional Opportunities
A great promotion should truly enhance your local advertising campaign and offer an additional, noteworthy component to your local media mix. Any good or aggressive sales person will approach you with...
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3 Reasons to Include Cinema Advertising in Your Local Media Mix
Cinema advertising might by just the ticket to your reach younger Early Adopters with your local media mix. In today’s technology-saturated culture of smartphones, DVRs, AmazonPrime and Hulu, the...
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